Monday, September 13, 2010

2010 MTV Video Music Award Winners

There were a lot of jeers, cheers and talks about Kanye West's interruption of Taylor Swift's acceptance speech in last year’s awards during this year’s 2010 MTV Video Music Awards, but happy to report Taylor made it through her performance with only applause interrupting her. The night belonged to Hip-Hop and Pop with Eminem and Lady Gaga dominated ownership of the MoonMen. So it was time to let bygones be bygones and the show offered a handful of trophies that felt less meaningful than ever, as viewers held their breath for a potential act of contrition from Kanye West. Although, the draw of the VMAs is the wacky frisson of having pop’s A-list all squished into one auditorium and hoping they fight, make out or both.

Proving that MTV's Video Music Awards is not your typical awards show, show producers chosen carpet for the VMAs was white. Any celebrity who walked and gave their strut onto the white carpet took a back seat to the woman who owned the night - Lady Gaga. Her over-the-top gowns (most designed by the late Alexander McQueen) and coordinating headpieces, not only made her presence known in the world of fashion, she also cleaned up with multiple wins. She won Video of the Year, Best Female Video, Best Pop Video and Best Collaboration with Beyonce. In a rare moment, a designer was mentioned in an acceptance speech; Lady Gaga thanked McQueen for supplying clothing for her videos. Perhaps the only thing that rivaled Lady Gaga's get-ups were the elaborate onstage sets. And maybe, just maybe, 
Kayne West's red suit.  

Justin Bieber made his VMA debut with an outdoor performance in front of hundreds of screaming girls. Kim Kardashian introduced the JB’s performance by joking about her inappropriate crush on the young star. Did you happen to catch JB as he flailed away inexplicably at a silver drum kit and a drumstick went flying from his hands. Pop-R&B's reigning prince, Usher, came and took over the stage shortly after his buddy Bieber and of course put his dance moves to good use to get the the audience dancing in their seats!

Other memorable performances of the evening included Florence and the Machine's beautiful and impressive vocal performance of “Dog Days are Over” and Taylor Swift’s performance. Opening with a video recap of Kanye interrupting her acceptance speech last year, Taylor then dressed as a 1920’s pin-up girl to sing a new song from her "Speak Now" album. Swift premiered a new tune of her own with lyrics clearly directed at the rapper, and none of them naughty. “Thirty-two is still growing up,” the country-pop princess squeaked, wearing her most serious face. “Who you are is not what you did. You’re still an innocent.” Mary J. Blige and Swizz Beatz helped Drake give his first VMA performance of his song “Fancy.” New sensations B.o.B, Bruno Mars Hayley Williams and Paramore gave a long montage of favorite hits from this year. Lincoln Park even gave a remote performance at the Griffith Observatory. Gaga announced the name of her new album, "Born This Way" and Kanye wrapped up the show by performing his song, “Last Call.”

Here are the List of Categories, Nominees and WINNERS:

Best Female Video:
  • “Bad Romance” – Lady Gaga **WINNER**
  • “Tik Tok” – Ke$ha
  • “California Gurls” – Katy Perry
  • “Video Phone (extended remix)” – Beyonce feat. Lady Gaga
  • “Fifteen” – Taylor Swift
Best Male Video:
  • “Airplanes” – B.o.B. feat. Hayley Williams
  • “Find Your Love” – Drake
  • “Not Afraid” – Eminem **WINNER**
  • “In My Head” – Jason Derulo
  • “OMG” – Usher feat.
Best New Artist:
  • Broken Bells, “The Ghost Inside”
  • Jason Derulo, “In My Head”
  • Justin Bieber feat. Ludacris, “Baby” **WINNER**
  • Ke$ha, “Tik Tok”
  • Nicki Minaj feat. Sean Garrett, “Massive Attack”
Best Pop Video:
  • “Nothing on You” – B.o.B feat. Bruno Mars
  • “Video Phone (extended remix)” – Beyonce feat. Lady Gaga
  • “California Gurls” – Katy Perry feat. Snoop Dogg
  • “Tik Tok” – Ke$ha
  • “Bad Romance” – Lady Gaga **WINNER**
Best Dance Video:
  • “Evacuate the Dancefloor” – Cascada
  • “Sexy Chick” – David Guetta feat. Akon
  • “I Like It” – Enrique Iglesias feat. Pitbull
  • “Bad Romance” – Lady Gaga **WINNER**
  • “OMG” – Usher feat.
Best Rock Video:
  • “Kings and Queens” – 30 Seconds to Mars **WINNER**
  • “Dog Days Are Over” – Florence + the Machine
  • “Flash Delirium” – MGMT
  • “Uprising” – Muse
  • “Ignorance” – Paramore
Best Hip-Hop Video:
  • “Airplanes” – B.o.B feat. Hayley Williams
  • “Forever” – Drake, Kanye West, Lil Wayne & Eminem
  • “Not Afraid” – Eminem **WINNER**
  • “On To The Next One” – Jay-Z & Swizz Beatz
  • “Pursuit of Happiness” – Kid Cudi feat. MGMT & Ratatat
Best Collaboration:
  • 3OH!3 feat. Ke$ha, “My First Kiss”
  • B.o.B feat. Hayley Williams, “Airplanes”
  • Beyonce feat. Lady Gaga, “Video Phone (extended remix)” **WINNER**
  • Jay-Z & Alicia Keys, “Empire State of Mind”
  • Lady Gaga feat. Beyonce, “Telephone”
Video of the Year:
  • “Kings and Queens” – 30 Seconds to Mars
  • “Airplanes” – B.o.B feat. Hayley Williams
  • “Not Afraid” – Eminem
  • “Dog Days Are Over” – Florence + the Machine
  • “Bad Romance” – Lady Gaga **WINNER**
  • “Telephone” – Lady Gaga feat. Beyonce

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