Tuesday, August 31, 2010

Summer Season Concert Series - Philly Style: August 31st

Johnny Brendas:
  Headliner: Autolux
  Opening Act: This Will Destroy You
  Doors: 8pm / Show: 9pm 

  This extraordinary rock band is made up of a kinetic sculpture producing pop music with strong experimental sounds of bright melodies and a dark sense of humor on top of sonic meltdowns that could be swirling clockwise at the outer edges or counter-clockwise toward the center. Founded in 1999 when they had just begun playing their first live shows. In their shows, you'll find them setting up their equipment and taking the stage with deliberation. As soon as Carla begins the heavy, stuttering Can-on-heroin beat to their song, “Turnstile Blues” and Eugene begins to sing “my thoughts take me downtown...” in a strange androgynous voice, the audience will come flocking in and everything will shift and fall apart into a powerful rush of dissonance and noise you'll ever hear. Of course, this will be followed by Greg’s drunken, slightly out-of-tune guitar melody. Within the first minute of the first song, you will know that you're witnessing the arrival of a unique and powerful new band.

World Cafe Live:
  Headliner: Marty Stuart
  Opening Act: Danielle DarrowTerrible
  Doors: 6pm / Show: 7:30pm 

  The legendary country musician makes a stop in the city tongiht, so make that extra effort to catch his show. Since starting out singing gospel as a child, the bluegrass stint with Lester Flatt in the ‘70s, the six years with Johnny Cash in the ‘80s, and coming up with his smash “hillbilly rock” hits of the ‘90s, the four time GRAMMY-winner, platinum recording artist, Grand Ole Opry star, country music memorabilia preservationist, stylist, designer, photographer, songwriter, all around renaissance man, charismatic force of nature, and (first of all, perhaps), leader of the extraordinary, versatile touring and recording band The Fabulous Superlatives, Marty Stuart has shown a showman’s zest for every conceivable flavor of country music. Not to mention, a missionary’s zeal for bringing the importance of the music and its themes home to long-time fans and newcomers alike.

Theater of Living Arts:
  Headliner: Allstar Weekend
  Opening Act: Dolphin Arcade / Somersault Sunday
  Doors: 5:30pm / Show: 6pm 

  During their debut performance on national TV on Good Morning America, these guys were described by Robin Roberts as a mix of the Jonas Brothers and Blink-182. Hey, why not?!! Cameron, Michael, Nathan, and Zach make up this band of pop energy that could also get them in the same league as All American Rejects. Not only are their names almost closely related, but the two bands also have similar sounds and similar energetic shows. The one thing that separates these guys, aside from the lack of massive appeal - which is yet to come, is their upbringing through Disney. That always helps with the tweenie-bopper fans they're trying to build. Just ask Jonas Brothers and Hanna Montana. Its all screams as with any other Disney creation mixed in with easy riffs and catchy pop choruses to go with your french fries. Its small venues for now, but we see a huge stadium performance in these tweens' future.

Monday, August 30, 2010

New Line Up For Dancing With The Stars Season 11 - Fall 2010

   We're positive that people will probably be tuned to their tv's with the premiere of the new season of Dancing With The Stars this fall. This new line up of comedians, reality TV Stars, singers, TV and film actors, athletes and more will begin strutting their stuff on Monday Night, September 20th. Check out the line up and see who you'll be rooting for...

David Hasselhoff -  The next Baywatch star to hit the DWTS dance floor. Following in the path that Pamela Anderson left, the "Hoff", although known for his old-time shows, has made himself stay popular with his fans by singing, appearing in commercials and movies, and as a judge on America's Got Talent
Kurt Warner - Another athlete contestant. Will he follow in the successful footsteps of his fellow NFL players Warren Sapp or Emmitt Smith?

Brandy - This R&B singer is out to prove that she still has the moves that accompanied most of her smash hits. She done plenty of projects outside of her music as a funny actress who appeared in Moesha, The Parkers, and House.

Florence Henderson - We were just counting down the time for when this was going to happen. America's favorite mother of six is hittin' DWTS to shake off the 60's and 70's and get in with this new century's moves.

Margaret Cho - This likable comedian best known for her stand-up routines will be holding the laughs until she gets on the dancefloor.

Mike "The Situation - As if the cast of the Jersey Shore weren't already everywhere, the reality TV star known as "The Situation" will be sweating and lifting his shirt up an awful lot this season. Some of the judges may have been offended with Maks ripping his shirt off, well  they better be prepared for Mike to take some articles of clothing off as well.

Michael Bolton - This crooner known for many hit songs such as "How Am I Supposed to Live Without You", "Time, Love, & Tenderness", and "When A Man Loves a Woman" will be out to prove that he can be real smooth on the dance floor.
Jennifer Grey - Probably a close favorite to win or exit late. All because "nobody puts Baby in the corner." Jennifer already has proven to millions that she can be taught the forbidden dance as well as regular ballroom moves. Now she just has to do it all over again...sadly without the awesome Patrick Swayze.

Rick Fox - The NBA champion who was married to Vanessa Willams, will probably prove his pretty boy image can handle the dancefloor. This beauty should be quite interesting to watch.

Kyle Massey - Definitely a shoe-in to leave first or leave early. This young actor, best known for starring in the Disney Channel sitcom That's So Raven, may not have the star power to be voted to stick around even with good moves.
Audrina Patridge - The star of the hit show "The Hills" will be fighting for more than just audience approval of her dance moves. Haunted by a scandalous past, Audrina looks to redeem herself on DWTS.

Bristol Palin - This was probably the first casting for this season. Yet another contestant who made it, not from entertaining us through her performances, but entertaining the news media. Will the daughter of Alaska's most famous resident politician and mother follow in the footsteps of her fellow gossip maker, Kate Gosselin?

Sunday, August 29, 2010

Winners List of the 62nd Emmy Awards

If you missed the 62nd annual prime-time Emmy Awards that aired last night, don't worry, the recap of nominees and winners are below.

A year after producers tried in vain to overhaul the format of the awards telecast, there were no big changes this year, but there were some tweaks around the edges. Don Mischer, the show’s executive producer, said that Jimmy Fallon had “just thrown himself into this show,” and praised his ability to sing, dance and joke — while under the deadline pressure of live TV.

First off, the live show started with a musical skit. The beginning of the program was a showcase of what was to come from the uncanny and musically inclined Jimmy Fallon. The show was definitely not without a few dramatic series of its own.

For one, the prospect of Conan O’Brien winning an award on NBC’s airwaves — after being shown the door by the network after only seven months as host of “The Tonight Show” — added a delicious bit of drama to the awards show. Host, Jimmy Fallon, addressed that tension right away in the telecast, saying in the opening monologue: “NBC asking a late-night host to go to L.A. to host another show. What could possibly go wrong?” The control room cut to a close-up shot of Mr. O’Brien, who nodded to the camera. Mr. Fallon asked, “Too soon?”

As expected, much of the drama on Sunday revolved around the competition between “Glee,” a high school musical, and “Modern Family,” a multi-generational sitcom. See who won that competition...



Breaking Bad
**Mad Men**
True Blood
The Good Wife


Julianna Margulies (The Good Wife)
Mariska Hargitay (Special Victims Unit)
Glenn Close (Damages)
**Kyra Sedgwick (The Closer)**
January Jones (Mad Men)
Connie Britton (Friday Night Lights)


Jon Hamm (Mad Men)
Kyle Chandler (Friday Night Lights)
**Bryan Cranston (Breaking Bad)**
Hugh Laurie (House M.D.)
Michael C. Hall (Dexter)
Matthew Fox (Lost)


John Slattery (Mad Men)
**Aaron Paul (Breaking Bad)**
Martin Short (Damages)
Terry O’ Quinn (Lost)
Michael Emerson (Lost)
Andre Braugher (Men of a Certain Age)


Sharon Gless (Burn Notice)
Christine Baranski (The Good Wife)
Christina Hendricks (Mad Men)
Rose Byrne (Damages)
**Archie Panjabi (The Good Wife)**
Elisabeth Moss (Mad Men)


Beau Bridges (The Closer)
Ted Danson (Damages)
**John Lithgow (Dexter)**
Alan Cumming ( The Good Wife)
Dylan Baker (The Good Wife)
Robert Morse (Mad Men)
Gregory Itzin (24)


Mary Kay Place (Big Love)
Sissy Spacek (Big Love)
Shirley Jones (The Cleaner)
Lily Tomlin (Damages)
**Ann-Margret (Law & Order: Special Victims Unit)**
Elizabeth Mitchell (Lost)


**Modern Family**
Curb Your Enthusiasm
Nurse Jackie
30 Rock
The Office


Lea Michele (Glee)
Tina Fey (30 Rock)
Toni Collette (The United States of Tara)
Julia Louis-Dreyfus (The New Adventures of Old Christine)
**Edie Falco (Nurse Jackie)**
Amy Poehler (Parks and Recreation)


Larry David (Curb Your Enthusiasm)
Alec Baldwin (30 Rock)
Matthew Morrison (Glee)
Steve Carell (The Office)
**Jim Parsons (The Big Bang Theory)**
Tony Shalhoub (Monk)


Chris Colfer (Glee)
Neil Patrick Harris (How I Met Your Mother)
Jesse Tyler Ferguson (Modern Family)
Jon Cryer (Two and A Half Men)
**Eric Stonestreet (Modern Family)**
Ty Burrell (Modern Family)


**Jane Lynch (Glee)**
Kristen Wiig (Saturday Night Live)
Jane Krakowski (30 Rock)
Julie Bowen (Modern Family)
Sofia Vergara (Modern Family)
Holland Taylor (Two and A Half Men)


Mike O’Malley (Glee)
**Neil Patrick Harris (Glee)**
Fred Willard (Modern Family)
Eli Wallach (Nurse Jackie)
Jon Hamm (30 Rock)
Will Arnett (30 Rock)

OUTSTANDING GUEST ACTRESS IN A COMEDY SERIES                                                                                                                            

Christine Baranski (The Big Bang Theory)
Kathryn Joosten (Desperate Housewives)
Kristin Chenoweth (Glee)
Tina Fey (Saturday Night Live)
**Betty White (Saturday Night Live)**
Elaine Stritch (30 Rock)
Jane Lynch (Two and a Half Men)


Ryan Seacrest (American Idol)
Phil Keoghan (The Amazing Race)
Tom Bergeron (Dancing with the Stars)
Heidi Klum (Project Runway)
**Jeff Probst (Survivor)**


Project Runway
**Top Chef**
The Amazing Race
Dancing with the Stars
American Idol


Antiques Roadshow
Dirty Jobs
**Jamie Oliver’s Food Revolution**
Kathy Griffin: My Life on the D List
Undercover Boss


The Colbert Report
**The Daily Show With Jon Stewart**
Real Time With Bill Maher
Saturday Night Live
The Tonight Show With Conan O’Brien


**The Pacific (HBO)**
Return to Cranford (PBS)


Endgame (PBS)
Georgia O’Keeffe (Lifetime)
Moonshot (History)
The Special Relationship (HBO)
**Temple Grandin (HBO)**
You Don’t Know Jack (HBO) 

Michael Gambon (Emma)
Patrick Stewart (Hamlet)
Jonathan Pryce (Return To Cranford)
**David Strathairn (Temple Grandin)**
John Goodman (You Don’t Know Jack)

Maggie Smith (Capturing Mary)
Joan Allen (Georgia O’Keeffe)
Dame Judi Dench (Return To Cranford)
Hope Davis (The Special Relationship)
**Claire Danes (Temple Grandin)**

Jeff Bridges (A Dog Year)
Ian Mckellen (The Prisoner)
Michael Sheen (The Special Relationship)
Dennis Quaid (The Special Relationship)
**Al Pacino (You Don’t Know Jack)**

Glee - "Pilot"
**Modern Family - "Pilot"**
The Office - "Niagara"
30 Rock - "Anna Howard Shaw Day"
30 Rock - "Lee Marvin Vs. Derek Jeter"

Friday Night Lights - "The Son"
The Good Wife - "Pilot"
Lost - "The End"
**Mad Men - "Guy Walks Into An Advertising Agency"**
Mad Men - "Shut The Door. Have A Seat" 

The Pacific - "Part Eight"
The Pacific - "Part Ten"
The Special Relationship
Temple Grandin
**You Don't Know Jack**
**The Colbert Report**
The Daily Show With Jon Stewart
Real Time With Bill Maher
Saturday Night Live
The Tonight Show With Conan O'Brien

What Is Stealth Marketing and How Is It Affecting YOUR World ?

  You may need to tack on a little extra sense of awareness when you're out in public these days. Not only do you need to physically protect yourself from the millions of life-or-death instances that chance may take on your life or having to stay on top of the world around in order to be a step ahead, but these days, you need to have an even more keen eye, ear or mind to pay attention to what seem like routine occurrences happening around you. As if you needed another distraction. However, as with the old TV series, "Candid Camera," these types of occurrences have been around for a while, just more prevalent and in more areas. Here's what we mean. 

  Take the example of a beautiful, young actress hired by corporations of consumer products and brand companies. One job that she was particularly hired for has her stepping into a bar during its happy hour with the goal of flirting with a few well-dressed gentlemen. After a few minutes of the "routine" introductions and conversations, she gives over her new and shiny brand name cell phone so that the intrigued gentleman can hold it, feel it and, most importantly for him, put his number in. Little did he know, she just finished her job by having him interact with the brand name cell phone. The beautiful, persuasive young actress had done more than expected of her job when she leaves the bar with most of the gentlemen she interacted with not only feeling confident of their ability to attract gorgeous women, but also having first hand experience with a new gadget that they suddenly really needed to have. The actress was paid to flirt and be part of a covert ad campaign for a brand name cell phone company in order to drum up interest in smart phones by putting them in the hands of attractive, young and flirtatious women who push the product without the public's knowledge.

  This is how most people, though unaware, are welcomed into the new world of  trick or treat promotions called "Stealth Marketing". This practice has actually been present within the loose marketing community for a few years now, although with each passing year, there seems to be an emergence of some new sort of twisted promotion, enchanting ploy or puzzling scheme. One quite attempt actually caught the attention of the Federal Trade Commission.

  Back in 2006, the FTC began investigating the practice of "stealth marketing", defining it as seeking to build product buzz through blogs, social media or word of mouth by quietly paying "ordinary" people to promote the product. This lead the FTC to eventually impose new rules in 2009 that require anyone writing about products and services online to disclose any financial connection with the sellers, including "payment in kind" of free products or other gifts. These rules also apply to public relations and advertising agencies hired by the seller. In a recent case against PR firm, Reverb Communications, a settlement was reached by both parties after the firm was accused for breaching the law. Reverb Communications was hired by iPhone game developers to promote the game offerings. The public relations agency then took on the role of having their employees post positive reviews of particular games and applications on the web and was paid for their reviews, which was looked upon as causing an influence, in the buying habits of consumers. This was also looked upon by the FTC as an infraction in which they levied a fine against Reverb Communications.

  "Companies, including public relations firms involved in online marketing, need to abide by long-held principles of truth in advertising," said the director of FTC's Division of Advertising Practices, Mary Engle, during a statement in an article on the Ars Technica* website. She continues on in the article, stating, "advertisers should not pass themselves off as ordinary consumers touting a product, and endorsers should make it clear when they have financial connections to sellers." In their August 26th article, Ars Technica wrote the FTC investigation did confirm that paid employees of Reverb were posting positive reviews of games on the App Store "using account names that gave readers the impression the reviews were written by disinterested consumers." The same reviews did not reveal the fact that Reverb received a commission from game developers, and these positive reviews can often mean a big increase in sales on the App Store. 

  These same type of rules were applied long ago in the music industry when they banned radio stations from taking money to overplay new songs released by artists whose labels would shell out the payment.  

  The often marked unethical practice, also called undercover or buzz marketing, was actually brought into the movie industry spotlight with the release of the film entitled "The Joneses" bringing it to the big screen.

The dark comedy, staring David Duchovny and Demi Moore, is about a seemingly perfect family that is actually just a team of stealth marketers paid by brands to look perfect and push products onto their family, friends and neighbors.

"Stealth marketers probably believe they're providing a service because they are providing information on good products they believe in," the movie's writer and director, Derrick Borte, was quoted to saying in The New York Daily News.**  He goes on to prove our point by stating "but I don't think there is a defined line for where it stops and starts. We have to be suspicious of every message we see from everywhere at this point."

For their part, companies choosing to do their marketing and branding in such a way know the risks of stealth marketing. They're fully aware of how these risks outweigh the benefits, but are still willing to take the chance that it might work if the product is a good product. They also must face up to the fact that ultimately the consumer is being tricked into believing a staged occurrence. This can potentially lead to consumer backlash as they do not like being deceived, and brands don't want to look bad.

 Why might most marketing industry experts and consumers not view stealth marketing in a negative light? In a statement on the New York Daily News** website, Jason Van Trentlyon, president of Street Guerrilla Marketing states that "stealth marketing has a greater potential to make a more sincere impact on the public as opposed to a TV or billboard ad. People are inundated with so many blatant advertisements on TV and in magazines that they don't pay attention anymore. This is a way of creating buzz, and any buzz is good buzz."

For years now, a lot of brands have brought on this alternative type of marketing to their target consumers. Sony Ericsson was probably one of the first to step out and resulted in the launch of the most notorious stealth marketing campaign to date. When the company first came out with a camera phone in 2002, it hired actors in 10 cities to pretend to be tourists who would stop passersby and ask to have their photos taken. The campaign proved to be a success with attention it garnered from the media and most importantly, consumers. Wal-Mart got into the action using stealth tactics online when it set up Walmarting Across America — a fake blog that supposedly recounted one couple's trip across the U.S. in a camper van that they frequently parked in Wal-Mart parking lots. Other companies have also tried creating the same type of buzz by releasing undercover videos on YouTube. In 2007, a video purportedly showing an upset bride on her wedding day cutting off her hair went viral and was viewed almost 3 million times in two weeks. The video turned out to be an advertising stunt for Sunsilk hair care products, even though the product was never seen in the video.

  The ultimate goal for all of these companies, all of these products and all of these marketing tactics is to get as much press as possible in a world full of potential consumers with short attention spans. If you are able to get the media's attention in which they focus on you in their print, radio, tv or web postings and if you are able to capture the attention of busy, distracted and on-the-go consumers without completely turning people off, then so much the better. For all you brand managers, Happy Selling. For all you consumers, Be Aware.

( Source: * Ars Technica/Law&Order Posting August 27, 2010 ; **nydailynews.com/april19,2010 )